What is the Objective of a Banner Advertisment on the Internet?
The objective of an effective web banner is the ability to not only recall a brand, but to also inform web users about the product and services or promotions that were not previously recognized by that user.

Banner ads are those boxes that show up on top of a Web page. These might be creative flashy eye-catching devices, text and color that gradually changes every few seconds, special offers, and sometimes special effects to get your attention and tempt you to click on the ad.1
Web ad banners have the ability not only to recall a brand, but also tend to inform users about products and services that were not previously on the consumer’s radar. 2 Banner exposure is responsible for 96 percent of brand enhancement.2

What makes a Banner Advertisement effective?

What can Design Expressions do for you?