SEARCH ENGINE OPTIMIZATION

85% of respondents found Web pages from search engines and 86% of search engine traffic is searching with intent to buy. The 10th Graphics, Visualization & Usability (GVU) User Survey report.

Since then, other studies have reported 50 to 80 percent of Web site traffic comes from search engines.

What is SEO and how can it help my search engine rankings? According to the Webopedia, SEO (Search Engine Optimization) is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. It also provides an affordable means in marketing your web site and its an effective way to promote your business online for the long term.

DESIGN EXPRESSIONS SEO SOLUTIONS
We feel that our job in performing SEO solutions for you is to make your web site as friendly as possible for search engines, and for your visitors. We can't 100% guarantee that your site will jump from #100 to #10, but we can make a web site friendly to as many search engines and users as possible.

Some of Design Expressions methodologies we use are: Title, Meta Tag and Alt Tag Optimization, Search Engine Submission, Keyword Research Analysis (including your competitors), Link Popularity Building, Search Engine Crawler Friendliness Analysis, Anchor Text Optimization, Site Maps, and Copywriting.

CURRENT AVAILABLE PACKAGES:

We currently have two packages available for you to choose at this time.

SEO Basic - Price per Page
SEO Monthly Plan
PPC - Pay Per Click Advertising

Basic Organic Optimization - Price per Page*

Analyze current ranking and traffic.
Research & Creation of 3 appropriate key word phrases (up to 3 words per phrase) for keyword tag including: initial keyword consultation/selection and research competitors sites
Writing or rewriting of Title, Description, Keywords, Anchor and Image Tags
Writing or rewriting of selected page content
Unpaid submission to: Major Search Engines such as: Google, Yahoo!, Open Directory Project, Ask Jeeves, Excite, Hotbot, MSN, Netscape,
HTML Code Validation
Text menu bar (if needed)
Provide a robot.txt file
Provide a customized “404 redirect” page, if needed
Provide a site map page and link on bottom navigation for each site.
Make recommendations for a link exchange campaign and for ongoing maintenance.
Price: $225

SEO Monthly Plan*

Analyze current ranking and traffic monthly
Writing or rewriting of selected page content when needed
Writing or rewriting of Title, Description, Keywords, Anchor and Image Tags when needed
Research & Creation of 10 appropriate key word phrases (up to 3 words per phrase) for keyword tag including: initial keyword consultation/selection and research competitors sites
Inclusion of new tags into selected page html when needed
Text menu bar (if needed)
Provide a robot.txt file
Provide a customized “404 redirect” page, if needed
HTML Code Validation
Provide a site map page and link on bottom navigation for each site.
Provide site maps to Yahoo! and Google
Make recommendations for a link exchange campaign and assist in link building
Reports emailed monthly on site visitors (unique and total), page views, web site page rankings, average user time on site, bookmarks, referring sites, search engines, and keywords and key phrases used to refer to your site.
This plan is currently available to clients or potential clients that will hosting with Design Expressions)
Price: Starting from $95/month

PPC - Pay Per Click Advertising

Search Marketing Strategy consultation
Keyword research and development
Title and Description Ad copy creation
Set up PPC account for Google, Yahoo! or MSN
Price: Starting at $150/search engine **

We also offer monthly web site maintenance and search optimization combo plans.

* Important Note: Design Expressions will constantly research new and improved methods to help increase your site ranking naturally for the keywords and terms that is specified as a priority, but no results are guaranteed unless it is a paid placement.

** Note regarding Pay Per Click Advertising: This is the recommendation document and account set up, but does not include the monthly cost of the PPC. The click charge will be direct billed to the client’s credit card.