Please don't stop advertising in the paper if that is working for you. But, if you are like a lot of business owners with a small advertising budget, postcard marketing is for you.

1. Postcard marketing is affordable, even for the smallest businesses.
2. When you are marketing with postcards, your competition doesn't know it.
3. It's easy to track your results. Your card can tell recipients to bring the card to your store for a special discount, a give-away or it can ask them to use a special code when purchasing on your website.
4. Your postcards can "brand" you and your business in ways that most marketing materials cannot. Start and stick with a regular postcard mailing program.
5. Postcards don't waste people's time --- they don't even have to open an envelope to read your message.
6. Postcards don't take up a lot of space.
7. Postcards are inexpensive to print.

TWO keys to postcard marketing success:

1. Be persistent. Send 10-12 postcards to your mail list per year.
2. Plan the mailing before doing it.

  Adopted from Carolbirkey.comBusiness Coach/Office Support

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